Digital transformation isn’t just about technology: it’s about how you use the technology accessible to you to create even more value for your customers and, as a result, enable faster growth for your company. However, leaders in digital transformation focus on much more than current technological advancements in the industry.
Most people think that digital transformation is solely about technology, but it isn’t. Digital transformation encompasses a wide range of topics and not just implementing advanced AI in your company—it’s also about picking the right tools to properly enhance company processes, implementing these tools correctly to provide customers with true value, and using different techniques from the tech industry to facilitate change.
Digital transformation could change not only the way your business looks to onlookers and potential/current clients but also company culture, which might prove difficult for your team to get accustomed to.
For leaders in the IT industry wishing to go on their digital transformation journey and find themselves “digitally transformed,” then the following list of books will help you understand what digital transformation exactly entails: the customer journey, global markets, innovation at the enterprise level, differences in global markets, and emerging technological trends of the past decade.
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
The name Clayton Christensen is almost synonymous with innovation in Silicon Valley, and most of us will probably agree that innovation is one of the keys to success in any industry. In this book, Christensen et al. focus on the innovation aspect of digital transformation and teach us how to actually achieve that.
The central idea of this book revolves around the role of the consumer, which, in the authors’ opinion, is where innovation is born. They believe that innovation is about understanding what jobs your customers are trying to fulfill and what they’re using your product for.
In other words, customers don’t really want your products per se—they, like anybody else, want to make progress in their lives, and they want a product they can to help solve a problem to improve the quality of their lives.
Christensen et al. provide a compelling example of how some public schools fail to innovate. Their theory is that, if public schools put more effort into fulfilling school children’s needs—providing adequate support, hiring quality teachers, creating an environment built around companionship—, then kids wouldn’t look to computer games, parties, drugs, and other unproductive means in order to get that feeling of adequacy and satisfaction they should be getting at school.
AI Superpowers: China, Silicon Valley, and the New World Order by Kai-fu Lee
The United States of America and China constitute the largest and most thriving economies in the world, and despite the political differences between the two countries, they certainly have a lot to learn from each other. Dr. Kai-fu Lee talks about his experience in his book as someone who has worked at Google, Microsoft, and Apple.
The book tells interesting stories about Lee’s first-hand experience working and living in the West and East, and how structural, cultural, and geopolitical differences are accelerated by artificial intelligence. So, if your company has gone or is planning to go global, read this book to learn about the superpowers of artificial intelligence and how that works in different countries in the world.
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives by Peter H. Diamandis and Stephen Kotler
In this book, the authors address a wide range of emerging technologies in many industries, such as retail, media, entertainment, education, health care, insurance, finance, real estate, and food production. The final chapter even deals with five of the current technological trends—namely climate migration, urban migration, virtual worlds, space migration, and artificial superintelligence.