Yes, Is the short answer.
You can. The proof is that some companies have done exactly that, and will continue to do so. But the real question is: Can you do it?
Some will immediately roll their eyes and say “yes if I was in a different country,” or a different industry, or had a different team or different clients, or if the x#$% in marketing would listen to me. All of these are pretext and excuses. The real answer is Yes you can. The fact of the matter is that you have not… tried yet. But this does not mean you cannot. But should you try? Some will say yes, some will say no.
It is so easy to blame everyone and everything else for our inability to achieve a big feat like this.
It is a self-fulfilling prophecy.
“It is not my problem. It is somebody else’s. It is out of my control.” Do you know why we say that? Because if it is my problem then I am accountable, and I would feel bad about it.
I would rather lie to myself and feel good than face the truth and feel bad. Yesterday, I was visiting a potential client, then something funny and sad at the same time happened. As soon as we sat down, the CEO started telling us why he is unable to achieve a breakthrough or to meet his goals. It took half an hour,. Without breaks. I knew because I was looking for a break to tell him that maybe he should not dwell on these things. But no luck.
He told me about the government regulations, the competition, the supplier who swindled him on his last app development etcetera. He did not mention a word about what he can do better to improve the situation. It was so depressing, bearing in mind that I don’t get depressed easily.
I want to propose a different way to look at the status quo regardless of how good or bad it currently is: We can do better. And that is OK. It is not a reflection of us in a negative way. It is a chance and an opportunity for us to do better, and there are always a million chances, every day.
Everywhere. When we open our minds to this thinking and take responsibility for tuning in to these opportunities and not giving up, we start seeing these opportunities.
But how do we do that? There are frameworks out there that help you “disrupt” the status quo. I believe these frameworks should be revisited daily. Some of these frameworks are simple and allow daily use in a fast and practical way.
Peter Diamandis, the inventor of the XPrize, asks himself three questions daily: What am I doing? Why am I doing it? Is there a simpler way to do it? This can be a simple frame for disruption.
Dan Sullivan has another nice technique you can use. He suggests that people need to determine if they are “simplifiers” or “multipliers” and then collaborate, and partners, and others who have the trait they don’t have.
For example, I am a simplifier, and if I look back at successful initiatives I have done before, there was always a multiplier helping me bring the ideas to fruition.
Many of the successful innovators of our time are being generous to share their ideas and methodologies for disruption. W. Chan Kim and Renée Mauborgne provide many in their book Blue Ocean. So do many other books like Tim Ferriss’ The Four Hour Week, Salim Ismail’s Exponential Organization, and Blitzscaling by Reid Hoffman and Chris Meh. You will find many in this category.
The important thing is to make this a culture at your organization. Make it an everyday routine.
Again, for those who are still cynical, what has cynicism done for you in the end, other than the false comforting feeling that you have done enough? The world is waiting for the next innovation. What will it be?